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Success Story

Madkour: EOI Live in 10 Days

An EOI launch for the first project went live in ten days, followed by full real estate implementation, HR and further expansion.

Real Estate New Administrative Capital, Egypt
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Madkour Developments operating foundation connecting commercial, finance, service, and people operations through Odoo.

About Madkour Developments

Madkour Developments is the real estate development arm of Madkour Holding. A substantial developer beginning its first project, it needed a focused way to collect expressions of interest while preparing for a much broader real estate operation. Archer began with an EOI workflow that went live in ten days and successfully supported collection. The relationship then progressed to the complete real estate implementation, followed by HR. Purchase and Inventory are the current expansion. The case demonstrates that a large company can start with a specific immediate need and extend its ERP scope progressively.

Business Challenges

  • The first project needed an EOI collection workflow available quickly, ahead of the wider real estate implementation.
  • The broader operation required connected unit, reservation, contract, payment-plan and accounting records.
  • Commercial controls and responsibilities needed to be established for a new operation through initial data preparation and upload.
  • Advanced payment scenarios required consistent NPV calculations for commercial and financial evaluation.
  • The ERP foundation needed to accommodate later HR, purchasing and inventory requirements without confusing those additions with the first launch.
Madkour Developments Odoo foundation supporting commercial, finance, service, people, and future project expansion.

ERP Solution Delivered

Madkour began with an immediate priority: collecting expressions of interest for its first project. Archer delivered the EOI workflow in ten days, enabling successful EOI collection before the wider implementation. The ten-day delivery applies to EOI, not to the complete ERP implementation. The engagement then expanded into the complete real estate scope, connecting units, CRM, brokers, reservations, sales, contracts, payment plans, collections, accounting and after-sales. HR was added subsequently, with Purchase and Inventory forming the current expansion. Initial data upload established the records for the new operation rather than a large legacy migration. This sequence allowed a substantial developer to begin with a focused commercial need and extend the same operating foundation as its requirements grew.

Modules Used
EOI & Real Estate CRM, Brokers & Sales Contracts & Collections NPV Payment Plans Accounting & Invoicing After-Sales HR, Reporting & Approvals Purchase & Inventory — Expansion

Implementation Approach

Delivery began with the first project’s EOI requirement rather than launching every module together. After the ten-day EOI go-live and successful collection, Archer delivered the full real estate implementation, followed by HR and the current Purchase and Inventory expansion.

01 Analysed the first project’s EOI requirements and operating responsibilities, separating the immediate collection need from the broader real estate scope.
02 Configured and launched the EOI workflow in ten days, enabling Madkour to collect expressions of interest successfully.
03 Implemented the complete real estate workflows for units, commercial activity, contracts, collections, finance and after-sales following the initial EOI launch.
04 Validated the wider real estate workflows through UAT and aligned user roles and access permissions with company policy.
05 Prepared and uploaded the approved project and master data for the new operation, rather than treating the project as a large legacy migration.
06 Trained users and provided go-live support to help establish the real estate environment in daily use.
07 Extended the platform with HR after the real estate implementation; Purchase and Inventory are the current stage of expansion.

Results and Business Impact

The first-project EOI workflow went live in ten days and successfully collected expressions of interest.
The subsequent implementation established the complete real estate operating scope, beyond the initial EOI launch.
Commercial activity, customer obligations and financial records now share a connected real estate environment.
HR was added after the real estate implementation, with Purchase and Inventory forming the current expansion.
The engagement demonstrates phased adoption by a large developer: a focused first launch followed by broader operational coverage.

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