العربية
Success Story

ALX: Real Estate and Projects, Connected

Twelve years of history now supports real estate sales, developer-side projects, purchasing, cost information and accounting in one system.

Real EstateConstruction Nasr City, Cairo & Smouha, Alexandria, Egypt
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ALX Developments governed real estate operations connecting customers, projects, finance, legal affairs, people, and investor services through Odoo

About ALX Developments

ALX Developments is the public identity of Alexandria Company for Investment & Urban Development, a large Egyptian private company owned by public-sector companies working in real estate, including El Nasr Housing & Development. Established in 2010, the company operates from Nasr City and Smouha, with project activity across Alexandria and the North Coast. Archer’s successful implementation for El Nasr Housing & Development, one of ALX’s shareholders, was a decisive factor in ALX’s decision to select Archer. Its mandate spans real estate investment and development, residential and commercial destinations, touristic compounds and hotels, urban projects, economic studies, industrial buildings, and other development activities. This diversified role creates demanding requirements for governance, traceability, financial control, legal administration, customer servicing, and management reporting. Before the transformation, ALX depended on local software, Excel files, and paper-based processes across its departments. The organization needed one governed operating platform capable of connecting customer, property, project, financial, procurement, asset, legal, document, employee, and investor information while preserving twelve years of historical records.

Business Challenges

  • Local applications, Excel files, and paper records fragmented information across commercial, project, financial, legal, administrative, HR, and investor-facing functions.
  • Customer payment plans and account histories accumulated over twelve years but were difficult to consolidate for reliable statements, servicing, and payment-status review.
  • Project activity, purchasing, inventory, assets, legal records, and accounting information needed stronger connections for operational and financial control.
  • Management reporting required significant manual effort and could not depend on one governed source of data across participating departments.
  • Call-centre activity, attendance devices, WhatsApp communication, and investor-facing services needed to connect with the relevant operational records instead of remaining separate channels.
Twelve years of ALX Developments customer, payment, project, and financial history reconstructed into governed Odoo records

ERP Solution Delivered

Archer implemented a governed Odoo platform for ALX, replacing departmental software, spreadsheets and paper records across real estate, finance, developer-side projects and administration. Sales, customer accounts and After Sales connect with contracting, purchasing, inventory, assets, cost information and accounting, while legal, document, HR and investor workflows share the same environment. Call-centre, attendance-device, WhatsApp and Investors Portal integrations tie external interactions to operational records. To preserve twelve years of customer obligations, Archer used direct database access and data-cleansing techniques to reconstruct and validate payment plans, property, project and financial history that was difficult to extract from the prior tools. Teams can use that history for statements, account-status reviews and management reporting. The implementation reached go-live in July 2026 on Odoo.sh.

Modules Used
CRM, Sales & After Sales Projects & Contracting Purchasing & Inventory Accounting & Assets Legal, DMS & HR Investor Services

Implementation Approach

Archer delivered ALX’s implementation from January 2025 to July 2026. The work aligned a large private developer’s operating requirements with the governance needs associated with its public-sector shareholders. Company-wide analysis, workflow development, integration and twelve years of data recovery were complemented by UAT, training and supported go-live.

01 Analysed local applications, Excel files, paper records, department handoffs and governance needs across the participating business functions.
02 Designed the connected Odoo 18 on Odoo.sh environment for real estate, developer-side projects, finance, procurement, administration and investor services.
03 Configured and developed the required workflows and integrations, including call centre, attendance devices, WhatsApp and the Investors Portal.
04 Validated cross-department workflows and company-policy access permissions through UAT, resolving issues before controlled live use.
05 Reconstructed, cleaned, validated and migrated twelve years of customer, payment, property, project and financial records using database-access techniques.
06 Trained participating users on their workflows and responsibilities in the new operating environment.
07 Reached go-live in July 2026 and provided launch support as teams began working with the connected processes and recovered history.

Results and Business Impact

Replaced disconnected local software, Excel files, and paper processes with one governed Odoo 18 environment supporting 40 ALX users.
Established stronger traceability across real estate transactions, customer obligations, payment plans, project activity, assets, purchasing, inventory, legal records, and accounting.
Made twelve years of customer and payment history available for account-status reviews, statements, After Sales activity, and more consistent customer servicing.
Connected project and operational functions with purchasing, inventory, assets, cost information, and accounting to support stronger operational and financial control.
Integrated call-centre, attendance-device, WhatsApp, and investor-facing activity with the relevant customer, employee, and operating records.
Created a structured reporting and governance foundation appropriate for ALX’s public-sector ownership and multi-disciplinary real estate mandate.

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