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Success Story

Centrada: Sales to Handover in One ERP

Departmental systems and spreadsheets became one connected path from lead and sale to customer service, handover and finance.

Real Estate Sheikh Zayed, Giza, Egypt
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Centrada Developments real estate operations connecting sales, finance, customer experience, handover, and HR through Odoo

About Centrada Developments

Founded in 2013, Centrada Developments is an Egyptian real estate developer focused on residential, commercial, and mixed-use destinations across West Cairo and 6th of October City. Its portfolio combines communities and business destinations designed around modern architecture, practical use, and connected experiences. Centrada’s operating environment brings together sales, business development, sales operations, accounting, finance, customer experience, handover, and human resources across multiple real estate projects. As the company grew, department-specific local systems and Excel files made it increasingly difficult to maintain one consistent view of customers, units, payment plans, commissions, financial activity, service requests, and employee information. The company selected Archer Solutions to establish a shared real estate operating platform that could connect these functions without extending the scope into construction operations.

Business Challenges

  • Separate local systems in each department kept customer, sales, financial, service, handover, and employee information in disconnected operating environments.
  • Excel-based work created repetitive data entry and made it difficult to maintain consistent information as transaction volumes and project activity grew.
  • Reports assembled from different departmental sources could not provide one dependable view of commercial, customer, and financial operations.
  • Real estate sales, NPV payment plans, broker commissions, accounting, Customer Experience, and handover needed to follow one connected lifecycle rather than isolated departmental processes.
  • WhatsApp communication and attendance-device information needed to connect with the relevant customer and HR workflows instead of remaining outside the operating platform.
Centrada customer lifecycle connecting leads, sales, NPV, finance, handover, customer experience, and HR through Odoo

ERP Solution Delivered

Archer implemented Centrada’s complete real estate scope on Odoo 18 and Odoo.sh, replacing departmental applications and Excel with connected commercial, customer and financial workflows. The initial scope covered real estate and NPV, CRM and sales, brokers and commissions, accounting, Customer Experience, handover and HR. WhatsApp and attendance-device integrations connected customer communications and employee records with their respective workflows. The January–April 2026 core implementation established the operating foundation for 130 users. Purchase and Inventory were added later, extending the platform beyond its initial real estate scope. The engagement also included a one-year support contract, distinct from the work of preparing users and supporting the launch.

Modules Used
Real Estate & NPV CRM, Sales, Brokers & Commissions Accounting & Financial Operations Helpdesk & Customer Experience Handover Management HR & Attendance Integration WhatsApp Integration Purchase & Inventory

Implementation Approach

Centrada began with the complete real estate implementation, delivered from January to April 2026, and added Purchase and Inventory later. The core delivery covered process analysis, implementation, data preparation, user acceptance and training, with go-live support and a one-year continuing support contract.

01 Reviewed departmental applications, Excel records, handoffs and reporting needs across commercial, customer, financial, handover and HR functions.
02 Implemented the full real estate scope and the agreed workflow requirements in Odoo 18 on Odoo.sh, keeping construction outside the delivered scope.
03 Connected WhatsApp with customer processes and attendance devices with HR, addressing the integration gaps in the operating model.
04 Validated connected workflows and company-policy user access with participating departments through UAT before controlled live use.
05 Prepared and transferred the approved operational data from the previous tools into the new environment.
06 Trained users for their daily workflows and supported go-live in April 2026, including the initial stabilization of live work.
07 Continued support through the agreed one-year contract, separately from the implementation and launch activities.
08 Added Purchase and Inventory after the complete real estate scope was established.

Results and Business Impact

Separate departmental systems and Excel files were replaced by one Odoo environment supporting 130 users.
The initial implementation connected the full real estate lifecycle, from commercial activity and payment plans to accounting, customer service and handover.
WhatsApp communications and attendance-device information became part of the relevant customer and HR workflows.
Purchase and Inventory were added after the real estate implementation, extending the same operating foundation.
The engagement continued through a one-year support contract for the live platform.

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