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Success Story

Centrada: Sales to Handover in One ERP

Departmental systems and spreadsheets became one connected path from lead and sale to customer service, handover and finance.

Real Estate Sheikh Zayed, Giza, Egypt
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Centrada Developments real estate operations connecting sales, finance, customer experience, handover, and HR through Odoo

About the Client

Founded in 2013, Centrada Developments is an Egyptian real estate developer focused on residential, commercial, and mixed-use destinations across West Cairo and 6th of October City. Its portfolio combines communities and business destinations designed around modern architecture, practical use, and connected experiences. Centrada’s operating environment brings together sales, business development, sales operations, accounting, finance, customer experience, handover, and human resources across multiple real estate projects. As the company grew, department-specific local systems and Excel files made it increasingly difficult to maintain one consistent view of customers, units, payment plans, commissions, financial activity, service requests, and employee information. The company selected Archer Solutions to establish a shared real estate operating platform that could connect these functions without extending the scope into construction operations.

Business Challenges

  • Separate local systems in each department kept customer, sales, financial, service, handover, and employee information in disconnected operating environments.
  • Excel-based work created repetitive data entry and made it difficult to maintain consistent information as transaction volumes and project activity grew.
  • Reports assembled from different departmental sources could not provide one dependable view of commercial, customer, and financial operations.
  • Real estate sales, NPV payment plans, broker commissions, accounting, Customer Experience, and handover needed to follow one connected lifecycle rather than isolated departmental processes.
  • WhatsApp communication and attendance-device information needed to connect with the relevant customer and HR workflows instead of remaining outside the operating platform.
Centrada customer lifecycle connecting leads, sales, NPV, finance, handover, customer experience, and HR through Odoo

ERP Solution Delivered

Archer Solutions implemented Odoo 18 on Odoo.sh as Centrada Developments’ shared real estate operating platform for 130 users. The solution replaced department-specific local systems and Excel files with connected real estate and NPV operations, CRM and sales, brokers and commissions, accounting and finance, Helpdesk and Customer Experience, handover, and Human Resources. WhatsApp integration supports customer communication within the governed workflow, while attendance-device integration connects employee records with HR operations. Delivered from January to April 2026, the platform now provides one source of operational information across Centrada’s commercial, customer, financial, and people processes. Following go-live, Archer transitioned the live environment into a one-year support engagement.

Modules Used
Archer Real Estate & Net Present Value (NPV) CRM, Sales & Lead Management Brokers & Commissions Accounting & Financial Operations Helpdesk & Customer Experience Handover Management Human Resources & Attendance Integration WhatsApp Integration

Implementation Approach

Archer Solutions delivered Centrada’s core implementation over four months, from January to April 2026. The program aligned the participating real estate and HR functions around one Odoo.sh environment, configured the connected commercial and customer lifecycle, integrated WhatsApp and attendance devices, validated the operating workflows, and moved the organization into controlled live use. After go-live, the engagement transitioned into a one-year support contract focused on the stability and continuity of the live operating environment.

01 Reviewed the department-specific local systems, Excel files, and operating needs across Centrada’s commercial, customer, financial, handover, and HR functions.
02 Designed the Odoo.sh operating model around Centrada’s real estate lifecycle without extending the confirmed scope into construction operations.
03 Configured the approved real estate, CRM, sales, NPV, commission, accounting, Customer Experience, handover, and HR workflows.
04 Connected WhatsApp with the customer-facing process and attendance devices with the Human Resources environment.
05 Validated the connected workflows with participating departments and prepared the organization for controlled live operation.
06 Reached go-live in April 2026 and transitioned the live platform into a one-year support contract.

Results and Business Impact

Replaced separate departmental systems and Excel files with one live Odoo 18 environment supporting 130 Centrada users.
Connected real estate sales, NPV payment plans, broker commissions, accounting, Customer Experience, and handover through one operating lifecycle.
Established a shared source of operational information across Centrada’s commercial, customer, financial, and people functions.
Brought WhatsApp communication and attendance-device information into the relevant customer and Human Resources workflows.
Created a more consistent foundation for operational reporting without claiming an unverified financial or performance improvement.
Established an Odoo.sh platform supported through a one-year post-go-live engagement.

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