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Success Story

Reach: One ERP Across Eight Countries

Configurable workflows connect owned projects and international brokerage, including country-specific rules and tiered commissions.

Real Estate Amman, Jordan · Multinational Operations
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Reach Real Estate multinational operations connecting eight country environments through configurable Odoo governance

About Reach Real Estate

Reach Real Estate is a multinational real estate group headquartered in Amman, Jordan. Its business combines owned real estate projects with international brokerage and investment advisory services across Jordan, Cyprus, Greece, Turkey, the United Arab Emirates, Egypt, Saudi Arabia, and Iraq. The group supports clients seeking property investments, second homes, and residency opportunities through real estate in applicable markets. This operating model requires Reach to manage owned and brokered unit inventories, contracts, payments, customer communications, commissions, refunds, country-specific accounting, and residency-service processes across different regulatory environments. Reach entered the project with highly organized, well-defined SOPs and an internally developed platform built by its own technology company. As specialist real estate requirements expanded, extending the in-house platform through repeated development took too long. Reach selected Archer’s real estate system to preserve its procedural discipline while making operating rules configurable across countries.

Business Challenges

  • The internally developed platform required lengthy software development whenever specialized real estate requirements or country processes changed.
  • Eight country operations needed to preserve different regulatory, accounting, security, and visibility rules inside one governed group environment.
  • Tiered commissions, exceptions, follower assignments, and refund rules varied by transaction, team, market, and operating scenario.
  • Reach’s strict SOPs required substantial customization without weakening the controls, approvals, communication paths, and role boundaries already defined by the group.
  • Approximately 200,000 historical leads and the wider unit, contract, payment, and operational history had to move into the new platform through controlled system integration and migration.
Configurable Reach Real Estate workflows governing country rules, accounting, commissions, refunds, security, and residency services in Odoo

ERP Solution Delivered

Archer Solutions implemented Odoo 18 on Odoo.sh as Reach Real Estate’s configurable platform for 175 users across eight countries. It connects CRM and sales, owned and brokered units, contracts, payments, country accounting, tiered commissions, refunds, customer communications, and residency services. Authorized teams can configure stages, exceptions, followers, fields, security, visibility, workflows, commissions, and refund policies without new code for every market change. Integration with Reach’s marketing platform transferred approximately 200,000 leads, while units, contracts, payments, and other operational history were migrated into the governed environment. The platform went live in August 2026. This lets country teams apply local rules within a common operating model.

Modules Used
Multinational CRM & Sales Projects, Units & Inventory Contracts, Payments & Accounts Country-Specific Accounting Tiered Commissions & Refunds Residency-Service Workflows Configurable Stages & Communications Security, Visibility & Rules Marketing Integration & Migration

Implementation Approach

Archer Solutions delivered Reach’s multinational operating platform from January to August 2026. The program began by translating the group’s strict SOPs and country differences into one governed Odoo.sh architecture rather than forcing every market into an identical process. The solution combined tailored real estate workflows with a controlled configuration layer, allowing authorized teams to manage future changes without reopening the former cycle of lengthy custom development. Country rules, accounting treatment, commissions, refunds, access, and visibility were validated alongside the integration-led transfer of approximately 200,000 leads and the migration of wider operational history. User acceptance, training and go-live support complemented the technical delivery, helping the participating teams adopt the governed operating model.

01 Documented Reach’s established SOPs, owned-project activities, international brokerage processes, residency services, and country-specific operating requirements.
02 Designed the Odoo.sh group architecture for 175 users across Jordan, Cyprus, Greece, Turkey, the UAE, Egypt, Saudi Arabia, and Iraq.
03 Configured the core real estate, CRM, sales, inventory, contract, payment, accounting, customer, commission, refund, and residency-service workflows.
04 Built the governed configuration layer for stages, exceptions, communications, workflows, commissions and refunds, with user access and visibility aligned to company policy.
05 Integrated Reach’s marketing software to transfer approximately 200,000 leads and migrated units, contracts, payments, and other operational records.
06 Completed business-user acceptance of country rules, accounting treatments, permissions, commissions and refunds before live operation in August 2026.
07 Trained participating users to work within the configured country rules and their assigned operational responsibilities.
08 Provided go-live support for the transition to daily use of the multi-country environment.

Results and Business Impact

Replaced a slow-to-extend in-house platform with one live Odoo 18 environment supporting 175 users across eight country operations.
Preserved Reach’s strict SOPs while allowing authorized teams to configure operating changes without requiring code for every new stage, exception, field, rule, or market scenario.
Established controlled country-specific accounting, security, visibility, commissions, and refund policies within one multinational group architecture.
Connected owned-project operations and international brokerage services while preserving the distinction between Reach-owned and brokered properties.
Transferred approximately 200,000 leads through integration with Reach’s marketing platform and migrated the related unit, contract, payment, and operational history.
Created a governed foundation for residency and Golden Visa service workflows in applicable markets while preserving country-specific requirements.

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